The way that digital has changed marketing is profound. Before the Internet, marketers were talking “at” their audience through TV, print, and radio. But thanks to the Internet, and more importantly social media, marketers have the opportunity to engage directly with their audiences in real-time. That’s powerful.
Unfortunately, not many marketers get that. They see social as just another distribution channel instead of a way to talk with people…not at them. But those that do recognize the power of digital to enable them to engage with their audiences and to use that engagement to create powerful, long-lasting, and loyal relationships with their audiences.
This is engagement marketing.
My blogs, keynotes, presentations, and webinars on engagement marketing focus on the benefits of using digital to engage with audiences as well as the practical how-tos and industry best practices of great engagement marketing.