Marketing Predictions for 2016

Thanks to digital technologies, marketing has been undergoing some dramatic changes over the past decade most notably the shift from “broadcast messaging” to “one-on-one engagement.” But what will happen in the years to come? I’ve put together a few thoughts on what we might see more (or less) of in 2016 and beyond: More content—one […]

Real-Time Marketing? Ha.

There’s a lot floating around the Internet (or the digital water cooler, whatever you want to call it) about how technology is changing marketing. As marketers, these conversations go, we’ll soon be able to personalize the entire digital brand experience in real-time; using big data, they add, we’ll give prospects and customers an experience that […]

The Last Few Inches of Marketing

A different digital world is on the horizon: one of sensors and beacons ready to pinpoint our location to within a few inches. And marketers are eager to take advantage of this new opportunity. Only these last few inches of marketing aren’t about sales opportunities and customer conversions. They are about trust and relationships. Marketing […]

Build Better Business Relationships

In our book Recommend This! Delivering Digital Experiences People Want to Share, Kirby Wadsworth and I posited that all marketing is really about relationships. Let’s pretend for a moment, that we hit the nail on the head. With that said, though, a question remains: “how do you develop deep, lasting relationships with people when you […]