It’s Not Ok…

This was originally published by Ted Rubin (one of the kind marketing thought-leaders who gave us a quote for Recommend This!) and I thought it was just too perfect not to post.

It is not ok to just use social channels to just broadcast.

It is not ok to simply advertise and call it Social Media.

It is not ok to block employees from accessing social media sites while at work.

It is not ok to discourage employees from building their own personal brands.

It is not ok to allow PR agencies to be your social voice without regular input from company employees.

It is not ok to let interns set your social media strategy.

And most importantly… it is not ok for CEOs to make social media decisions without any knowledge of what it’s about.


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Jason Thibeault is the senior director of marketing strategy for Limelight Networks. In this role he helps direct Limelight’s corporate messaging and positioning, develops whitepapers and e-books, blogs, and evangelizes the Limelight solution offering to audiences around the world. He holds a B.A. in English from the University of California, Irvine Honors Program and a M.A. in English, with distinction, from California State University, Northridge. Jason is the co-author of the marketing thought-leadership book Recommend This! Delivering Digital Experiences People Want to Share (Wiley), the middle-reader chapter series Marmalade (Dime Novel Books), and He is an inventor on a number of technical patents with Limelight Networks. Follow him on twitter @_jasonthibeault.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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