As digital technologies have changed the way that organizations interact with their audiences and customers (namely through social media), it has become apparent that there is a need to measure the impact of engagement through those digital channels. Does it really matter if an organization pays attention to one person over another?
In my co-authored book, Recommend This! Delivering Digital Experiences People Want to Share, I have developed a revolutionary framework for measuring the impact of an individual upon a relationship network. This means that for the first time, an organization can determine who in their network they should pay attention to (and engage with) the most.
My blogs, keynotes, presentations, and webinars on measuring customer relationship energy reveal the framework, equation, and application of the Relawatt concept on both theoretical and real-world studies.