Marketing is not binary. Measure, don’t measure. ROI, no ROI. Good, sustainable marketing is a mix of activities and strategies that support short-term revenue gain and long-term brand building. Nothing in marketing is mutually-exclusive.
Meaningful, impactful change is a marathon, not a sprint (which is why we sometimes don’t see it happening).
Photography is more than a medium for factual communication of ideas. It is a creative art. –Ansel Adams