Own the Conversation

Now that everyone is telling stories and practicing engagement marketing, how does an organization stand out from the crowd? How do they get above the noise to “own the conversation?”

Organizations must fight tooth and nail in the Experience Economy for the valuable attention that audiences can spend. The competition for attention is fierce. And to keep it, organizations must become the household name.

Only how does that happen? What must an organization do to become that household name, to “own the conversation?” My blogs, keynotes, and presentations on owning the conversation help organizations retool their strategies, processes, and practices to gain competitive advantage in key industry conversations. When at all possible, talks on this topic include real-world examples of organizations that are owning the conversation…and those that are being owned.