2014 CES Wrapup

Well, another year and another CES and, unfortunately, this year wasn’t much different than the last: lots of TVs, lots of connected devices (I think LGs 3D TV display when you walk into their booth was exactly the same as last year). Everyone battling out for consumer attention through glitz and glamour. But wait. It […]

Looking Ahead for Marketing 2014: Micro-marketing

If 2013 showed us one thing is that it’s traditional marketing, I’ll call that “broadcast messaging,” is on the decline. Why? Because as marketers have adopted digital into the traditional mix of print, radio, and TV, they have looked at digital only as another channel with very low barriers to transmission. The result? A lot […]