Online Video for Dummies

Online Video for Dummies
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Video. Ugh. The dreaded "V" word. Only you know you need to add more of it to your digital presence. Why? Because video drives conversion. It increases time on page. And, in case you didn't know it, we are actually wired for it. Maybe that explains why everyone is watching videos on every device all the time...Online Video for Dummies helps you navigate the sometimes frustrating world of online video. From how to manage to how to monetize and everything in between, this video will give you all the tools you need to make the most of adding video to your marketing strategy.
About the Book

Get answers to all your questions about using video to grab your audience’s attention, keep it longer and engage better.

Online Video For Dummies®, Limelight Networks Special Edition, explains everything from how videos help you tell better stories to the ins-and-outs of publishing, managing, and monetizing your video library.

It has something for everyone—business folks responsible for converting leads, marketers responsible for getting leads, technical folks responsible for, well, everything else!

Read this guide to learn:

  • Why video works (there’s real science behind this)
  • Overcoming the challenges and pitfalls with online video
  • Understanding the video workflow and what you need to maximize it
  • How to effectively deliver video to mobile devices
  • The digital tools you need to tell stories, including an Online Video Platform
  • The metrics and data that matter most
Disclosure of Material Connection: Some of the links in the page above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."