Most of the time, what you say becomes important because of the way you said it, not just because of what you said.
Manager. Leader. Sometimes they are used interchangeably to describe people to which other people report. But they are ultimately very different. Managers are people who do just that: they manage. They make sure that Task A was completed on time, on budget, and according to the right process. They hold people accountable for their parts […]
Secretly, we all want to be better storytellers. Whether you are a writer or a marketer or a cocktail-party crasher, telling stories is something that we all share as human beings. Stories bind us and connect us. As we wrote about in Recommend This!, stories are one of the foundational 9 characteristics of forming relationships. […]
Microsoft PowerPoint. Oh the sighs and eyerolls it can elicit. In fact, according to one speaker through her own PowerPoint presentation featured on Slate, it is the reason for the decline of university education! But let’s get real. PowerPoint is not to blame. Slideware doesn’t create itself. It’s built by people that proclaim to be […]
This post was originally published on the eConsultancy blog. As marketers, we are all becoming more familiar with personalization as we recognize the need to tailor digital experiences to individual users. Only we are doing it all wrong. OK, partly wrong. In this blog post, I explore the concept of ‘true personalization:’ tailoring the digital […]
We all want to use social media more effectively. As business owners or marketers, we understand the value of being able to connect directly with our customers like we’ve never really been able to do before. But it’s clear that most businesses aren’t coming anywhere near to capturing that true value. Sure, there are brands […]
Marketing is not binary. Measure, don’t measure. ROI, no ROI. Good, sustainable marketing is a mix of activities and strategies that support short-term revenue gain and long-term brand building. Nothing in marketing is mutually-exclusive.
When you really think about it, the Internet does more than democratize businesses. It does more than transform industries. What it really does, what it truly enables, is the average person to have a voice. As my fingers fly over the keys composing this blog post (in reaction to a recent experience I had with […]
At the heart of all business transactions (that includes marketing) is a relationship. It might be love. It might be hate. It might be indifference. And it may only be fleeting. But it can also be life-long. Whenever a person has contact with an organization, a relationship is formed. The goal, of course, is to have […]