Is digital marketing really different than any other type of marketing? What’s funny is that’s not quite the right way to look at it. Digital marketing isn’t a type of marketing, it’s a way to market. It’s a contrast to traditional marketing in that it focuses on direct engagement with the intended audience. Digital is […]
The recent success of the Potato Salad project on Kickstarter (at the time of this post, it has raised over $15,000 for the project owner to create potato salad) illustrates how radically the Internet has changed our economy. What began with $.99 iTunes app and music purchase has culminated with Kickstarter into a full-blown micro-transaction […]
Digital marketing is doomed. Why? Because unlike traditional marketing where there was a finite amount of inventory and price points to keep most people out of the market, digital doesn’t have such barriers. Anyone can open an AdWords account. Any website can advertise (in as many places as they like). Digital marketing is the wild, […]
Most of the time, what you say becomes important because of the way you said it, not just because of what you said.
Manager. Leader. Sometimes they are used interchangeably to describe people to which other people report. But they are ultimately very different. Managers are people who do just that: they manage. They make sure that Task A was completed on time, on budget, and according to the right process. They hold people accountable for their parts […]
Secretly, we all want to be better storytellers. Whether you are a writer or a marketer or a cocktail-party crasher, telling stories is something that we all share as human beings. Stories bind us and connect us. As we wrote about in Recommend This!, stories are one of the foundational 9 characteristics of forming relationships. […]
Microsoft PowerPoint. Oh the sighs and eyerolls it can elicit. In fact, according to one speaker through her own PowerPoint presentation featured on Slate, it is the reason for the decline of university education! But let’s get real. PowerPoint is not to blame. Slideware doesn’t create itself. It’s built by people that proclaim to be […]
This post was originally published on the eConsultancy blog. As marketers, we are all becoming more familiar with personalization as we recognize the need to tailor digital experiences to individual users. Only we are doing it all wrong. OK, partly wrong. In this blog post, I explore the concept of ‘true personalization:’ tailoring the digital […]