Why Facebook is So Innovative

squiggly drawing to lightbulb

When it comes to social networking, Facebook leads the pack. But why? Often times, like with the recent release of their “Kickstarter-like” functionality for non-profits, they are late to the market with features. Smaller, nimbler companies often beat them to the punch. But does that mean that Facebook isn’t being innovative? In many ways, we […]

Help! I Have to Write a Blog Post. What Do I Do?

women peeking over wall.fw

Maybe you’ve been tasked with writing a post for the corporate blog. Or maybe you’ve just decided that blogging will improve your online presence and personal brand (it will). Whatever the reason, you’ve got what appears to be a monumental task in front of you—not only do you have to figure out what to write, […]

Fostering Creativity in the Workplace: What Works, What Doesn’t?

crazy process diagram

Creativity isn’t just for the writers, poets, and painters of the world. It’s becoming increasingly critical in the business world for people to be more creative by helping to solve core challenges, contribute innovative ideas, and, ultimately, provide the organization with true differentiation (hint, hint: a company’s competitive advantage is really its employees, not its […]

On the other hand, although I have a regular work schedule, I take time to go for long walks on the beach so that I can listen to what is going on inside my head. If my work isn’t going well, I lie down in the middle of a workday and gaze at the ceiling while I listen and visualize what goes on in my imagination.

Albert Einstein

Why You Can’t Teach People To Be Creative

Creativity. It’s a word that challenges us. Inspires us. Haunts us. We all want to feel like we are creative, like there is something inside us that can make things, imagine new realities, or build ideas that inspire others. Works of art. The Next Big Thing in business. Whatever. But more than that, we all […]

Marketing Predictions for 2016

Thanks to digital technologies, marketing has been undergoing some dramatic changes over the past decade most notably the shift from “broadcast messaging” to “one-on-one engagement.” But what will happen in the years to come? I’ve put together a few thoughts on what we might see more (or less) of in 2016 and beyond: More content—one […]

Real-Time Marketing? Ha.

There’s a lot floating around the Internet (or the digital water cooler, whatever you want to call it) about how technology is changing marketing. As marketers, these conversations go, we’ll soon be able to personalize the entire digital brand experience in real-time; using big data, they add, we’ll give prospects and customers an experience that […]

Why We Should All Stop to Daydream Once in a While

Although I’m uncertain as to when it started, society as a whole has definitely cracked down on the day dreamer. Lost in thought, the day dreamer represents the antithesis of the modern workforce culture. Dreaming is simply time spent that is not productive. And even though some could argue that artists by nature are day […]