That’s right, you heard it here first (well, maybe not; maybe you read the article on NPR or you know Daniela Rus and her pals at MIT): robots that assemble themselves. This video is a fascinating look at where our world is headed.
This post was originally published on econsultancy.com. The ultimate differentiator for businesses isn’t product or brand. It’s the one thing that can’t be copied or stolen: relationships with customers. Retail has long known that. Astute retailers covet their relationships through personalization and targeting and approachable, consistent, authentic salespeople. That’s because, as people, we know how […]
Meaningful, impactful change is a marathon, not a sprint (which is why we sometimes don’t see it happening).
This was originally published on the eConsultancy blog where I guest blog from time-to-time. You probably practice a lot of different types of marketing (or you would like to). But what if it didn’t matter? What if, deep down, all marketing was really the same, driving towards a singular objective: establishing relationships. The problem is, in our […]
This post was originally published on the Limelight Networks Blog as part of my responsibilities as the Sr. Director, Marketing Strategy. Marketing is changing because of digital. It’s no longer just about convincing people to buy your product. There are thousands of you out there trying to do that. We call it the “noise”. So what can […]
Developing a relationship with your digital audience is the ultimate goal of the modern marketer. In fact, it’s probably the singular, most important shift in marketing today (from broadcast marketing to engagement marketing). And I would argue that escalating relationships to intimacy (where people are willingly giving up information) should be what motivates any marketer […]
You want to tell stories to your digital audiences. No, really, I’m telling you that you want to. In fact, you have to. There’s just too much noise out there to continue broadcasting your message. You’ve got to get intimate with your audience. Digital enables you to form powerful one-on-one relationships with your audience, and […]
I recently wrote an exploration about Transmedia Storytelling as the future of digital marketing. A lot of the thinking behind this piece was related to my work at Limelight Networks and our recent pivot towards becoming the leader in digital presence management. The gist was this: our emerging multi-device behavior coupled with a growing “always on” […]
I think it’s safe to say that marketing has changed. A lot. Gone are the days of telling your message. It’s all about engagement now. It’s about digital presence. It’s about storytelling. And how you tell that story may make or break your business. But the old way of storytelling may not cut it. How […]